Production
Fight Park

Client
Fitness Park
Industry
Sport
Year
2025
An audio product emerged in collaboration with a composer, centered not on clarity but on sensation. Designed to adapt to space in real time, it aimed to make sound something that responds rather than simply arrives.
Underwater tones and suspended movement created a sense of drifting. The campaign suggested that sound could anchor memory or dislodge it, depending on how it enters. The experience became less about volume and more about depth, asking the listener to disappear for a while.
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