Burning Park

A scent was created to hold space for something people rarely name. Composed with notes that resisted neat categorization, it lingered like a memory returning uninvited, both beautiful and uncomfortable at once.

The campaign stayed quiet, following moments of release that didn’t seek resolution. Smoke, salt, fabric, distance. It wasn’t about renewal or closure. It was about the willingness to carry what remains. A fragrance not meant to fade but to settle in.

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